First created in 1985, Sylvanian Families is a unique and adorable range of distinctive animal characters that live, work and play in the idyllic land of Sylvania.
Sylvanian Families originated in Japan and made the journey to the UK in 1987. It became an iconic toy of the ‘80s and received the UK Toy of the Year award for three years running. Sold in over 50 countries, Sylvanian Families is a global brand, with themed restaurants and a dedicated theme park in Japan. To date, more than 100 million Sylvanian Families figures have been sold worldwide.
Sylvanian Families are more than just toys; these anthropomorphic creatures have their own names, birthdays and even personalities. They live in stylish houses, surrounded by luscious greenery, woodland, a meadow and a river – making up the natural world of Sylvania.